Stories by Lindsey Carnett

•	Messaging in a Polarized Healthcare Environment (Healthcare PR) Fri., Nov. 4, 2022 Strategies healthcare communications professionals should take into consideration to craft balanced messaging and reduce stigma.

•	Using PR to Create a Quality Hotel Experience (Travel PR) Tue., Jul. 12, 2022 The role marketing and brand professionals play in boosting hotel bookings and improving the overall hotel experience.

•	Communicating Health Benefits to Consumers (Food & Beverage PR) Tue., Mar. 8, 2022 Vitamins and supplements experienced a massive uptick in growth and popularity during the pandemic, introducing new opportunities and new customer segments for marketing professionals to target.

•	Driving Sales With PR (PR Commentary) Mon., Jan. 10, 2022 How PR can help your brand succeed in an advertising-saturated marketplace.

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How to Manage a Marketing Budget (PR Commentary) Fri., Sep. 10, 2021 Choosing where and how much of your budget to allocate to various marketing, advertising and public relations strategies can be stressful, but with a few tips, your business can strategically place its marketing dollars to maximize exposure without overspending.

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How to Market to New Parents (PR Commentary) Thu., Sep. 2, 2021 When marketing to new parents, it’s important to consider a variety of factors, such as campaign content, what mediums you will be using to market and if you should use outside talent or content creators. Consider the following as you develop your new parent marketing campaign.

•	How COVID Changed Consumer Food Experiences (Food & Beverage PR) Thu., Mar. 18, 2021 Food brands have learned to adapt and survive as the COVID-19 pandemic leaves the traditional dining experience in uncertain territory.

•	Winning Crisis Strategies with Gen Z (Crisis Communications) Tue., Jan. 21, 2020 How brands can implement key learnings from Generation Z in their digital crisis communications efforts.

•	How to Deal with Online Bullies (Crisis Communications) Wed., Jan. 23, 2019 Steps brands can take to fight back against bad actors who sabotage reputations online. (2 reader comments)

•	Promoting Wellness Authentically to Millennials (Healthcare PR) Wed., Oct. 18, 2017 Best practices beauty brands can adopt to engage the Millennial market and connect with this prized demographic regarding the ingredients in their products.

•	Why is International Brand Coverage a Must-Have? (International) Tue., Jun. 6, 2017 Brands need exposure to be successful, and with the popularity of gaining global distribution high on many corporate wish lists, globally positioned communications strategies are in demand.

•	Marketing Functional Ingredients (Food & Beverage PR) Thu., Mar. 17, 2016 How to navigate today’s regulatory environment when executing PR campaigns for food and beverage brands that contain health claims.